Why does the word Blog suck so much?

I have never liked the word Blog.

The word alone was the leading reason I never wanted to have one.   I avoided any website that had the word Blog in the title because I figured it was probably some crappy myspace style blog.

I want to petition to get this word changed to something more aesthetically pleasing.

I’m looking for ideas but I have a few.

How about the lengthened version of blog? Web log?

Not as dumb but it is two syllables.  Sort of like journal.

Maybe a shortened version of Internet Journal.

Internals, net journal, InJours! (pronounced injures)

Please! Help me come up with something that doesn’t sound as idiotic as Blog!